CHI offers the world of Argos in 80 date-stamped ads

Can Argos give Sainsbury’s the lift to set it apart from its competitors?

Sainsbury’s/Argos is certainly trying, helped by any number of ingenious wheezes from its agency CHI.

The latest such is 80 “date-stamped” short ads linking various Argos products available for same day delivery with particular events, the weather etc. The same kind of immediacy that some digital posters offer but on TV and online.

So it’s not really a creative campaign from CHI but a media campaign and has m/SIX, CHI’s media agency, stamped all over it. The media for this is officially by m/SIX’s GroupM sibling Mindshare.

Anyway clever stuff, taken in its entirety.

MAA creative scale: 7.

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About Stephen Foster

Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.

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