This week, Rathbone Street bid farewell to the CHI&Partners sign above Number 7; updating the name above the door to a new one, The&Partnership London. CHI&Partners is 16 years old and known for its work across blue chip brands like ...
Read More »Hornby’s CHI rebrands as The&Partnership London
One of London’s best-known agencies CHI&Partners (originally Clemmow Hornby Inge) is rebranding as The&Partnership London (below), underlining its status as the lead agency within international agency network The&Partnership. London CEO Sarah Golding says: “The world around us is changing, and ...
Read More »CHI wins P&G breakthrough with Lenor win
It’s that time of year when agencies should beware of hovering Hornbys. Last year Johnny Hornby, who heads The&Partnership, launched an audacious raid on Toyota Europe, snatching the £150m plus account from Saatchi & Saatchi. This year it’s Grey on ...
Read More »Talk Talk’s réalité campaign from CHI delivers at Christmas
We like a bit of reality at Christmas – not too much mind – and Talk Talk has been running an unscripted series of ads all year through CHI telling us that this, unscripted, “stuff matters.” Even more at Christmas ...
Read More »CHI’s Golding unveils ‘Bitcoin Bonus’ to drive machine magic
IPA President Sarah Golding is conducting a crusade to make the business love those dreaded machine functions, such as AI, or at least co-exist with them more comfortably. Now her agency CHI&Partners is launching a ‘Magic & The Machines’ competition ...
Read More »CHI offers multi-tasking sexy chocolate in Godiva debut
Some interesting new campaigns in today: here’a another debut effort, this time from CHI&Partners for Godiva chocolate, owned by new client Turkey’s Yildiz group. And a proper orgasmic thirty seconds it is, complete with white horses. Takes you back. MAA ...
Read More »Guinness follows iD as urban cowboys pop up all over
Knew that this – AMV BBDO’s new ‘Compton Cowboys’ ad – for Guinness reminded me of something but couldn’t place it. It was this from CHI for iD in 2016. The iD ad has had nearly 290,000 YouTube views so ...
Read More »CHI pulls out all the stops for Prince’s Trust rallying cry
More ’cause’ advertising, following on the heels of FCB Inferno’s effort for Unicef. Bad luck on The Prince’s Trust and long-serving agency CHI&Partners as so-called “compassion fatigue” often sets in here. TPT helps people under 30 into jobs and a ...
Read More »CHI hires Lean Mean founder Bedwood as creative partner
CHI&Partners has hired Lean Mean Fighting Machine co-founder Dave Bedwood as a creative partner. Bedwood will report directly into joint ECDs Yan Elliott and Micky Tudor and CEO Sarah Golding (all below, Bedwood second right). Bedwood has worked at agencies ...
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