CHI hires Lean Mean founder Bedwood as creative partner

CHI&Partners has hired Lean Mean Fighting Machine co-founder Dave Bedwood as a creative partner. Bedwood will report directly into joint ECDs Yan Elliott and Micky Tudor and CEO Sarah Golding (all below, Bedwood second right).

Bedwood has worked at agencies including Tribal DDB, M&C Saatchi and AnalogFolk, as well as co-founding two of his own: Lean Mean Fighting Machine (which was bought by M&C Saatchi) and data-driven marketing consultancy Cauliflower.

His work includes #Hibernot for Land Rover, ‘Non Stop Fernando’ for Emirates Airlines and D&AD-winning The Photographic Adventures of Nick Turpin for the Samsung Pixon camera.

CEO Golding says: “Dave is an exceptionally talented individual, with Lions, Pencils, Clios, Creative Circles, BIMAs and Webbies to his name. He’s also one of a rare breed of traditionally trained creatives with a real passion for data-mining and experimenting with new digital formats.”