Talk Talk’s réalité campaign from CHI delivers at Christmas

We like a bit of reality at Christmas – not too much mind – and Talk Talk has been running an unscripted series of ads all year through CHI telling us that this, unscripted, “stuff matters.”

Even more at Christmas it seems.

Interesting that YouTube viewers seem to like it.

Hard to argue with réalité.

MAA creative scale: 7.5.

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