Tag Archives: Channel 4

Realeyes assesses Christmas ads through facial recognition and top this year is Coca-Cola’s link-up with Channel 4’s Gogglebox showing viewers responding to the “iconic” Coca-Cola truck ad. Influenced, no doubt, by the real Coca-Cola trucks that have been scouring the ...

Ever heard of Alex Mahon? Nope, me neither but she’s the new CEO of Channel 4. She’s the former boss of Shine, the producer Elizabeth Murdoch founded, and currently works for a Hollywood special effects company. Mahon (below) is well ...

Amsterdam agency We Are Pi – which describes itself as an “idea company” – is bridging the gap between ads and entertainment (ads used to be entertaining of course) with the launch of Pi Studios. Its first broadcast commission is ...

Channel 4 CEO David Abraham is stepping down to launch his own “media enterprise” in 2018. Abraham (below), a founder of the St Luke’s ad agency, was a left field choice to succeed marketing man Andy Duncan as C4 boss ...

Channel 4 CEO David Abraham has shown a sure touch since he took over in 2010, even his decision to ditch Big Brother, its biggest ratings winner, now doesn’t look quite so daft. But he may be wondering exactly what ...

Mars Chocolate UK and agency AMV BBDO won £1m of airtime in Channel 4’s ‘Superhumans Wanted’ competition to plug its sponsorship of the Paralympic Games which kick off this week. So the agency has produced three ads inspired by real-life ...

Channel 4’s series of ‘Superhumans’ ads for the Paralympics has deservedly won a hatful of awards over the years and the station – the official Paralympics broadcaster for this year’s event in Rio – has pulled out all the stops ...

ID Comms chairman John Billett (below) caused quite a stir a while ago when he claimed that the big media agencies – more particularly the holding companies’ media operations like WPP’s GroupM – were the real media owners now. They ...

Michael Grade (now Lord Grade of Yarmouth – the one in the Isle of Wight – in the Conservative cause) is one of the ornaments of the British entertainment industry. A member of the Grade entertainment clan, his first job ...