Tag Archives: Channel 4

New boss Mahon faces tough job at Channel 4

Ever heard of Alex Mahon? Nope, me neither but she’s the new CEO of Channel 4. She’s the former boss of Shine, the producer Elizabeth Murdoch founded, and currently works for a Hollywood special effects company. Mahon (below) is well ...

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We Are Pi’s new Pi Studios kicks off with Channel 4

Amsterdam agency We Are Pi – which describes itself as an “idea company” – is bridging the gap between ads and entertainment (ads used to be entertaining of course) with the launch of Pi Studios. Its first broadcast commission is ...

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Showman David Abraham quits Channel 4

Channel 4 CEO David Abraham is stepping down to launch his own “media enterprise” in 2018. Abraham (below), a founder of the St Luke’s ad agency, was a left field choice to succeed marketing man Andy Duncan as C4 boss ...

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Berry Bake Off blow is a poser for C4 boss Abraham

Channel 4 CEO David Abraham has shown a sure touch since he took over in 2010, even his decision to ditch Big Brother, its biggest ratings winner, now doesn’t look quite so daft. But he may be wondering exactly what ...

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Mars scores again in Channel 4 Maltesers Paralympics campaign from AMV

Mars Chocolate UK and agency AMV BBDO won £1m of airtime in Channel 4’s ‘Superhumans Wanted’ competition to plug its sponsorship of the Paralympic Games which kick off this week. So the agency has produced three ads inspired by real-life ...

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FCB Inferno earns itself a star with debut NCTL campaign featuring Mr Burton from Educating Yorkshire

FCB Inferno, the latest attempt to add heft to Interpublic’s FCB brand in the UK, won the National College for Teaching and Leadership – which describes itself as ‘an executive agency of the Department of Education’ (whatever that means) – ...

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