Tag Archives: Channel 4

FCB Inferno, the latest attempt to add heft to Interpublic’s FCB brand in the UK, won the National College for Teaching and Leadership – which describes itself as ‘an executive agency of the Department of Education’ (whatever that means) – ...

Channel 4 CEO David Abraham (left), back in the day a founder of the St Luke’s agency, came out fighting at the Edinburgh Festival the other day; accusing US TV companies of trying to buy UK TV assets to provide ...

My prediction for 2014 in the world of advertising is we will see a few start-ups shake up the UK industry. It’s a long time overdue. The climate is heading towards the perfect conditions for new, shiny and interesting agencies ...

It’s ‘Game On’ – literally – for another season of Ladbrokes TV advertising, with a new spot that breaks today. The normally volatile and excitable Italian football pundit Tiziano Crudeli has morphed into a slightly sinister, taciturn figure dispensing silent ...

In-house agencies never work – do they? Innocean in the US has done some good work for parent Hyundai (although a recent ad featuring an attempted suicide was a horrible howler) while Spark44 has yet to sparkle for Jaguar. Cheil ...

As we suspected the airtime row between GroupM, which handles big negotiations for WPP’s media agencies including MediaCom, Mindshare and MEC, and publicly-backed UK broadcaster Channel 4 did escalate to involve the higher ranks of WPP. Which means CEO Sir ...

It has been compared to bottoms – and also the most fiendishly complicated sex toy yet devised by Ann Summers. Yes, the new ITV logo, spearheading the TV station’s most ambitious rebrand in 11 years, has turned us into a ...

“Sir Martin Sorrell, boss of the world’s largest advertising group WPP, has been forced into a humiliating climbdown after failing to strongarm …” began a story in Friday’s London Evening Standard – and then, all of a sudden, it disappeared ...

WPP-owned GroupM and the media agencies it represents are returning to Channel 4 on Monday, as we predicted over Christmas. Quite what the media giant achieved with this bout of sabre-rattling is unclear but Channel 4 certainly couldn’t afford to ...