Tag Archives: Channel 4

C4’s Abraham warns of US TV takeover

Channel 4 CEO David Abraham (left), back in the day a founder of the St Luke’s agency, came out fighting at the Edinburgh Festival the other day; accusing US TV companies of trying to buy UK TV assets to provide ...

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Ladbrokes TV campaign unveils the Oddsfather

It’s ‘Game On’ – literally – for another season of Ladbrokes TV advertising, with a new spot that breaks today. The normally volatile and excitable Italian football pundit Tiziano Crudeli has morphed into a slightly sinister, taciturn figure dispensing silent ...

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WPP boss Sir Martin Sorrell did intervene to sort out GroupM/Channel 4 airtime row

As we suspected the airtime row between GroupM, which handles big negotiations for WPP’s media agencies including MediaCom, Mindshare and MEC, and publicly-backed UK broadcaster Channel 4 did escalate to involve the higher ranks of WPP. Which means CEO Sir ...

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GroupM returns to Channel 4 – as we said it would

WPP-owned GroupM and the media agencies it represents are returning to Channel 4 on Monday, as we predicted over Christmas. Quite what the media giant achieved with this bout of sabre-rattling is unclear but Channel 4 certainly couldn’t afford to ...

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GroupM airtime row with Channel 4 shines a light on media agency deals

The ongoing Channel 4/GroupM stand-off is rather worrying for advertisers for number of reasons. Campaign reports that GroupM’s refusal to accept a renewal of the same terms it was offered in its last two year deal -hardly an unreasonable offer ...

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