Tag Archives: Channel 4

FCB Inferno earns itself a star with debut NCTL campaign featuring Mr Burton from Educating Yorkshire

FCB Inferno, the latest attempt to add heft to Interpublic’s FCB brand in the UK, won the National College for Teaching and Leadership – which describes itself as ‘an executive agency of the Department of Education’ (whatever that means) – ...

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C4’s Abraham warns of US TV takeover

Channel 4 CEO David Abraham (left), back in the day a founder of the St Luke’s agency, came out fighting at the Edinburgh Festival the other day; accusing US TV companies of trying to buy UK TV assets to provide ...

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Ladbrokes TV campaign unveils the Oddsfather

It’s ‘Game On’ – literally – for another season of Ladbrokes TV advertising, with a new spot that breaks today. The normally volatile and excitable Italian football pundit Tiziano Crudeli has morphed into a slightly sinister, taciturn figure dispensing silent ...

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WPP boss Sir Martin Sorrell did intervene to sort out GroupM/Channel 4 airtime row

As we suspected the airtime row between GroupM, which handles big negotiations for WPP’s media agencies including MediaCom, Mindshare and MEC, and publicly-backed UK broadcaster Channel 4 did escalate to involve the higher ranks of WPP. Which means CEO Sir ...

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GroupM returns to Channel 4 – as we said it would

WPP-owned GroupM and the media agencies it represents are returning to Channel 4 on Monday, as we predicted over Christmas. Quite what the media giant achieved with this bout of sabre-rattling is unclear but Channel 4 certainly couldn’t afford to ...

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