Mars scores again in Channel 4 Maltesers Paralympics campaign from AMV

Mars Chocolate UK and agency AMV BBDO won £1m of airtime in Channel 4’s ‘Superhumans Wanted’ competition to plug its sponsorship of the Paralympic Games which kick off this week.

So the agency has produced three ads inspired by real-life disabled people.

Think the first one’s brilliant, the others just very good.

But Mars is streets ahead of any other big UK advertiser at the moment, making proper campaigns. Aided, of course, by the excellent AMV.

MAA creative scale: 8.