One thing that unites all Conservative governments in the UK is their desire to sell Channel 4, a free-to-air channel set up by their heroine Margaret Thatcher to challenge the duopoly of BBC and ITV. Indeed in its early days ...
Read More »EA Sports and adam&eve hit winner for Channel 4 Diversity award with Midnight Ramadan League
Adam&eveDDB is approaching half-time in 2021 with all guns blazing: now for EA Sports’ FIFA 21 it’s giving us, not Ronaldo’s gleaming pecs or other stand-bys, but the Midnight Ramadan League. This is the winner of UK broadcaster Channel 4’s ...
Read More »Channel 4 plugs (fairly) starry line-up with complaints ad
There’s quite a battle going on between in-house broadcaster creative departments as their masters grapple with a changing TV world where subscription-based streaming is challenging more conventional forms of funding (advertising or, in the case of the BBC, you and ...
Read More »4Creative aims for the moon with disability cast
Astronauts all over the place this week on the 50th anniversary of the Apollo 11 moon landing. Channel 4 has been running a Moon Landing Live series and it culminates in a programme on Saturday. So 4Creative has produced a ...
Read More »Alice Tonge departs award-winner 4creative after 15 years
4creative head Alice Tonge (below), the in-house creative agency for Channel 4, has decided to step down from her role and will leave the organisation this summer. Tonge has been responsible for a stream of highly regarded work including Channel ...
Read More »Brexit bus was marketing triumph – and a political own goal
Channel 4 is promising to lift the lid on Brexit tonight (Monday) with a film starring Benedict Cumberbatch as Dominic Cummings, the mastermind behind the successful Brexit campaign. The ever-ingenious Taylor Herring is promoting it with C4’s version of the ...
Read More »Brands stand together against hate in shocking Channel 4 Friday night ad break
When brands stick their necks out to embrace diversity and do the right thing, they invariably suffer a social media backlash from bigots. Channel 4 is exposing brand-focused hate speech with a themed ad break during Gogglebox, when three big ...
Read More »Former C4 boss David Abraham bounces back with new style agency/producer Wonderhood Studios
Former Channel 4 boss and St Luke’s founder David Abraham is bouncing back on the scene with the year’s most significant start-up, cross-discipline creative outfit Wonderhood Studios. Wonderhood claims it will forge a new production model by “bringing together skills ...
Read More »Lloyds and adam&eve craft belated but worthy winner in Channel 4 airtime contest
Lloyds has won Channel 4’s £1m of free airtime for a good works campaign, this year’s theme being “non-visible disability.” The winning campaign, by Lloyds’ agency adam&eveDDB, was produced in a rush after the original “winner” Volvo pulled out as ...
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