The UK government has finally pressed the starting gun on the privatisation of broadcaster Channel 4, even though virtually no-one seems to think it’s a good idea. The best Boris Johnson’s gang can up with is that private money will ...
Read More »Will new Ofcom chair Michael Grade be a friend or foe to free news and information?
The choice of Lord (Michael) Grade as the new chairman of UK media regulator Ofcom is an interesting one, maybe not so potentially explosive as the Government’s first choice, former Daily Mail editor Paul Dacre, but likely to be lively ...
Read More »UK ad industry lines up against Channel 4 sell-off
The UK ad industry is lining up against the Government’s mad, mean-minded plan to sell off broadcaster Channel 4 with Campaign (subscription required) orchestrating an open letter against the plan, claiming C4 “plays a key role in offering diverse programming ...
Read More »Starcom shows its inclusivity creds with Channel 4
Media agency Starcom has decided to tell some ‘Brave Stories’ in a deal with Channel 4, highlighting members of staff and their issues (in this trailer a stammer and someone who’s shy) to emphasise (presumably) the agency’s diversity. clients these ...
Read More »Channel 4 brings back branded entertainment with Balmain
Branded entertainment comes and goes: once trumpeted as the next big thing it wasn’t, but seems durable all the same. One issue is where do ads end and branded entertainment start? Mother’s current series for Dubai with Zac Efron and ...
Read More »Channel 4 claims first with programmatic deal for All 4.
Channel 4’s All 4 is claiming to be the first UK broadcaster to allow advertisers to buy digital ad space programmatically through its new All 4 Private Marketplace, which uses real-time bidding. C4’s Future4 plan aims to deliver 30% of ...
Read More »UK government moves to sell Channel 4 are “a solution searching for a problem”
One thing that unites all Conservative governments in the UK is their desire to sell Channel 4, a free-to-air channel set up by their heroine Margaret Thatcher to challenge the duopoly of BBC and ITV. Indeed in its early days ...
Read More »EA Sports and adam&eve hit winner for Channel 4 Diversity award with Midnight Ramadan League
Adam&eveDDB is approaching half-time in 2021 with all guns blazing: now for EA Sports’ FIFA 21 it’s giving us, not Ronaldo’s gleaming pecs or other stand-bys, but the Midnight Ramadan League. This is the winner of UK broadcaster Channel 4’s ...
Read More »Channel 4 plugs (fairly) starry line-up with complaints ad
There’s quite a battle going on between in-house broadcaster creative departments as their masters grapple with a changing TV world where subscription-based streaming is challenging more conventional forms of funding (advertising or, in the case of the BBC, you and ...
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