Tag Archives: Channel 4

Channel 4 plugs (fairly) starry line-up with complaints ad

There’s quite a battle going on between in-house broadcaster creative departments as their masters grapple with a changing TV world where subscription-based streaming is challenging more conventional forms of funding (advertising or, in the case of the BBC, you and ...

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4Creative aims for the moon with disability cast

Astronauts all over the place this week on the 50th anniversary of the Apollo 11 moon landing. Channel 4 has been running a Moon Landing Live series and it culminates in a programme on Saturday. So 4Creative has produced a ...

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Alice Tonge departs award-winner 4creative after 15 years

4creative head Alice Tonge (below), the in-house creative agency for Channel 4, has decided to step down from her role and will leave the organisation this summer. Tonge has been responsible for a stream of highly regarded work including Channel ...

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Brexit bus was marketing triumph – and a political own goal

Channel 4 is promising to lift the lid on Brexit tonight (Monday) with a film starring Benedict Cumberbatch as Dominic Cummings, the mastermind behind the successful Brexit campaign. The ever-ingenious Taylor Herring is promoting it with C4’s version of the ...

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Former C4 boss David Abraham bounces back with new style agency/producer Wonderhood Studios

Former Channel 4 boss and St Luke’s founder David Abraham is bouncing back on the scene with the year’s most significant start-up, cross-discipline creative outfit Wonderhood Studios. Wonderhood claims it will forge a new production model by “bringing together skills ...

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Lloyds and adam&eve craft belated but worthy winner in Channel 4 airtime contest

Lloyds has won Channel 4’s £1m of free airtime for a good works campaign, this year’s theme being “non-visible disability.” The winning campaign, by Lloyds’ agency adam&eveDDB, was produced in a rush after the original “winner” Volvo pulled out as ...

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The eyes say Coca-Cola is top Christmas ad

Realeyes assesses Christmas ads through facial recognition and top this year is Coca-Cola’s link-up with Channel 4’s Gogglebox showing viewers responding to the “iconic” Coca-Cola truck ad. Influenced, no doubt, by the real Coca-Cola trucks that have been scouring the ...

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New boss Mahon faces tough job at Channel 4

Ever heard of Alex Mahon? Nope, me neither but she’s the new CEO of Channel 4. She’s the former boss of Shine, the producer Elizabeth Murdoch founded, and currently works for a Hollywood special effects company. Mahon (below) is well ...

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