Tag Archives: Channel 4

There’s quite a battle going on between in-house broadcaster creative departments as their masters grapple with a changing TV world where subscription-based streaming is challenging more conventional forms of funding (advertising or, in the case of the BBC, you and ...

Astronauts all over the place this week on the 50th anniversary of the Apollo 11 moon landing. Channel 4 has been running a Moon Landing Live series and it culminates in a programme on Saturday. So 4Creative has produced a ...

4creative head Alice Tonge (below), the in-house creative agency for Channel 4, has decided to step down from her role and will leave the organisation this summer. Tonge has been responsible for a stream of highly regarded work including Channel ...

Channel 4 is promising to lift the lid on Brexit tonight (Monday) with a film starring Benedict Cumberbatch as Dominic Cummings, the mastermind behind the successful Brexit campaign. The ever-ingenious Taylor Herring is promoting it with C4’s version of the ...

When brands stick their necks out to embrace diversity and do the right thing, they invariably suffer a social media backlash from bigots. Channel 4 is exposing brand-focused hate speech with a themed ad break during Gogglebox, when three big ...

Former Channel 4 boss and St Luke’s founder David Abraham is bouncing back on the scene with the year’s most significant start-up, cross-discipline creative outfit Wonderhood Studios. Wonderhood claims it will forge a new production model by “bringing together skills ...

Lloyds has won Channel 4’s £1m of free airtime for a good works campaign, this year’s theme being “non-visible disability.” The winning campaign, by Lloyds’ agency adam&eveDDB, was produced in a rush after the original “winner” Volvo pulled out as ...

Realeyes assesses Christmas ads through facial recognition and top this year is Coca-Cola’s link-up with Channel 4’s Gogglebox showing viewers responding to the “iconic” Coca-Cola truck ad. Influenced, no doubt, by the real Coca-Cola trucks that have been scouring the ...

Ever heard of Alex Mahon? Nope, me neither but she’s the new CEO of Channel 4. She’s the former boss of Shine, the producer Elizabeth Murdoch founded, and currently works for a Hollywood special effects company. Mahon (below) is well ...