Tag Archives: Channel 4

The UK ad industry is lining up against the Government’s mad, mean-minded plan to sell off broadcaster Channel 4 with Campaign (subscription required) orchestrating an open letter against the plan, claiming C4 “plays a key role in offering diverse programming ...

Media agency Starcom has decided to tell some ‘Brave Stories’ in a deal with Channel 4, highlighting members of staff and their issues (in this trailer a stammer and someone who’s shy) to emphasise (presumably) the agency’s diversity. clients these ...

Branded entertainment comes and goes: once trumpeted as the next big thing it wasn’t, but seems durable all the same. One issue is where do ads end and branded entertainment start? Mother’s current series for Dubai with Zac Efron and ...

Channel 4’s All 4 is claiming to be the first UK broadcaster to allow advertisers to buy digital ad space programmatically through its new All 4 Private Marketplace, which uses real-time bidding. C4’s Future4 plan aims to deliver 30% of ...

One thing that unites all Conservative governments in the UK is their desire to sell Channel 4, a free-to-air channel set up by their heroine Margaret Thatcher to challenge the duopoly of BBC and ITV. Indeed in its early days ...

Adam&eveDDB is approaching half-time in 2021 with all guns blazing: now for EA Sports’ FIFA 21 it’s giving us, not Ronaldo’s gleaming pecs or other stand-bys, but the Midnight Ramadan League. This is the winner of UK broadcaster Channel 4’s ...

There’s quite a battle going on between in-house broadcaster creative departments as their masters grapple with a changing TV world where subscription-based streaming is challenging more conventional forms of funding (advertising or, in the case of the BBC, you and ...

Astronauts all over the place this week on the 50th anniversary of the Apollo 11 moon landing. Channel 4 has been running a Moon Landing Live series and it culminates in a programme on Saturday. So 4Creative has produced a ...

4creative head Alice Tonge (below), the in-house creative agency for Channel 4, has decided to step down from her role and will leave the organisation this summer. Tonge has been responsible for a stream of highly regarded work including Channel ...