Tag Archives: Channel 4

Brexit bus was marketing triumph – and a political own goal

Channel 4 is promising to lift the lid on Brexit tonight (Monday) with a film starring Benedict Cumberbatch as Dominic Cummings, the mastermind behind the successful Brexit campaign. The ever-ingenious Taylor Herring is promoting it with C4’s version of the ...

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Former C4 boss David Abraham bounces back with new style agency/producer Wonderhood Studios

Former Channel 4 boss and St Luke’s founder David Abraham is bouncing back on the scene with the year’s most significant start-up, cross-discipline creative outfit Wonderhood Studios. Wonderhood claims it will forge a new production model by “bringing together skills ...

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Lloyds and adam&eve craft belated but worthy winner in Channel 4 airtime contest

Lloyds has won Channel 4’s £1m of free airtime for a good works campaign, this year’s theme being “non-visible disability.” The winning campaign, by Lloyds’ agency adam&eveDDB, was produced in a rush after the original “winner” Volvo pulled out as ...

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The eyes say Coca-Cola is top Christmas ad

Realeyes assesses Christmas ads through facial recognition and top this year is Coca-Cola’s link-up with Channel 4’s Gogglebox showing viewers responding to the “iconic” Coca-Cola truck ad. Influenced, no doubt, by the real Coca-Cola trucks that have been scouring the ...

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New boss Mahon faces tough job at Channel 4

Ever heard of Alex Mahon? Nope, me neither but she’s the new CEO of Channel 4. She’s the former boss of Shine, the producer Elizabeth Murdoch founded, and currently works for a Hollywood special effects company. Mahon (below) is well ...

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We Are Pi’s new Pi Studios kicks off with Channel 4

Amsterdam agency We Are Pi – which describes itself as an “idea company” – is bridging the gap between ads and entertainment (ads used to be entertaining of course) with the launch of Pi Studios. Its first broadcast commission is ...

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Showman David Abraham quits Channel 4

Channel 4 CEO David Abraham is stepping down to launch his own “media enterprise” in 2018. Abraham (below), a founder of the St Luke’s ad agency, was a left field choice to succeed marketing man Andy Duncan as C4 boss ...

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