Newish British PM Rishi Sunak is positioning himself as Captain Sensible, producing a wish list of priorities to get the country back on its feet (he hopes.) One of the least sensible notions of the previous Tory government and its ...Read More »
New UK PM should mean a new start for embattled BBC and Channel 4.
The new Tory leader and then prime minister – due to be unveiled on September 5 (leaving plenty of time for more mischief from Boris) will have a significant effect on British broadcasting and, by extension, world broadcasting. Under Johnson ...Read More »
Channel 4 to increase disabled ad representation with £1m
Only 4% of TV adverts in the UK feature disabled people, dropping to 1% of disabled people in lead roles, despite 22% of the UK population being disabled, according to new research from broadcaster Channel 4. The findings underpin C4’s ...Read More »
Why Channel 4 privatisation is a process of Discovery
The UK government has finally pressed the starting gun on the privatisation of broadcaster Channel 4, even though virtually no-one seems to think it’s a good idea. The best Boris Johnson’s gang can up with is that private money will ...Read More »
Will new Ofcom chair Michael Grade be a friend or foe to free news and information?
The choice of Lord (Michael) Grade as the new chairman of UK media regulator Ofcom is an interesting one, maybe not so potentially explosive as the Government’s first choice, former Daily Mail editor Paul Dacre, but likely to be lively ...Read More »
UK ad industry lines up against Channel 4 sell-off
The UK ad industry is lining up against the Government’s mad, mean-minded plan to sell off broadcaster Channel 4 with Campaign (subscription required) orchestrating an open letter against the plan, claiming C4 “plays a key role in offering diverse programming ...Read More »
Starcom shows its inclusivity creds with Channel 4
Media agency Starcom has decided to tell some ‘Brave Stories’ in a deal with Channel 4, highlighting members of staff and their issues (in this trailer a stammer and someone who’s shy) to emphasise (presumably) the agency’s diversity. clients these ...Read More »
Channel 4 brings back branded entertainment with Balmain
Branded entertainment comes and goes: once trumpeted as the next big thing it wasn’t, but seems durable all the same. One issue is where do ads end and branded entertainment start? Mother’s current series for Dubai with Zac Efron and ...Read More »
Channel 4 claims first with programmatic deal for All 4.
Channel 4’s All 4 is claiming to be the first UK broadcaster to allow advertisers to buy digital ad space programmatically through its new All 4 Private Marketplace, which uses real-time bidding. C4’s Future4 plan aims to deliver 30% of ...Read More »