Pepsi Max has unveiled its new Champions League epic from AMV BBDO with Raheem Sterling and Paul Pogba joining Leo Messi and Mohamed Salah (Pogba has plenty of time on his hands as he’s injured) in an extension of the ...
Read More »Heineken goes minimalist in new ‘That’s Heineken’ Champions League performance
Heineken isn’t “opening our world” any more it’s just saying “That’s Heineken,” as clear a sign as you’ll get that you can’t say anything about booze any more. As Champions League sponsor it has lots of opportunities to show people ...
Read More »Is UEFA trying too hard to turn girls into boys in new FCB Inferno campaign?
UEFA is trying to do its bit for women’s football so has a big new campaign from FCB Inferno launching for the women’s Champions League final in advance of the men’s version at the weekend. Both in Cardiff. Juventus versus ...
Read More »Walkers waves goodbye to common sense in Twitter foul-up
Why do they do it? Champions League sponsor Walkers Invited fans to post selfies on Twitter with its front man Gary Lineker, who’s also BT’s lead presenter in its Champions League coverage, ahead of the June 3 final in Cardiff ...
Read More »Heineken’s Mourinho calls for more Champions League couch potatoes – like him
Jose Mourinho picks up £4m a year from Champions League sponsor Heineken it seems but at least they’re making Jose work for his money (doesn’t he have enough?) Here he is courtesy of Poke, telling slacker football fans to tune ...
Read More »Mourinho shouts the Heineken Champions League from the rooftops – and he’ll be watching on TV too
The UEFA Champions League kicks off tonight and who better to blow sponsor Heineken’s trumpet than two-time winner (With Porto and Juventus) Jose Mourinho, currently ensconced at Manchester United. Only problem being, of course, that Man U aren’t in it ...
Read More »BT Sport’s ‘Beat the Bin’ online film scores
The Premier League has started (well someone entombed in a cellar might not know) and already we have Chelsea’s Jose Mourinho throwing a vintage collection of strops. Will Jose resign in a huff (not enough new players and nobody loves ...
Read More »BT’s new Champion’s League ‘House Party’ ad is enough to put you off football
Sky’s ad featuring Thierry Henry from agency Brothers and Sisters is making waves and now it’s rival BT Sports’ turn to enter the lists, celebrating its capture from Sky and ITV of all this season’s Champion’s League games. You know ...
Read More »Why Manchester United is a brand on the brink
We sometimes mock the so-called science of ‘brand valuation’ – a company is worth what someone is prepared to pay for it and, in the case of quoted companies, the valuation is in the share price. But football clubs are ...
Read More »