Tag Archives: Champions League

Walkers waves goodbye to common sense in Twitter foul-up

Why do they do it? Champions League sponsor Walkers Invited fans to post selfies on Twitter with its front man Gary Lineker, who’s also BT’s lead presenter in its Champions League coverage, ahead of the June 3 final in Cardiff ...

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Mourinho shouts the Heineken Champions League from the rooftops – and he’ll be watching on TV too

The UEFA Champions League kicks off tonight and who better to blow sponsor Heineken’s trumpet than two-time winner (With Porto and Juventus) Jose Mourinho, currently ensconced at Manchester United. Only problem being, of course, that Man U aren’t in it ...

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BT Sport’s ‘Beat the Bin’ online film scores

The Premier League has started (well someone entombed in a cellar might not know) and already we have Chelsea’s Jose Mourinho throwing a vintage collection of strops. Will Jose resign in a huff (not enough new players and nobody loves ...

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Why Manchester United is a brand on the brink

We sometimes mock the so-called science of ‘brand valuation’ – a company is worth what someone is prepared to pay for it and, in the case of quoted companies, the valuation is in the share price. But football clubs are ...

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Is BT winning the UK pay-TV sports battle?

One-time British monopoly phone provider BT (British Telecom as was) took a huge gamble a couple of years ago by entering the pay-TV sports market, taking on BSkyB which had enjoyed a virtual monopoly having seen off smaller rivals such ...

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