BT’s new Champion’s League ‘House Party’ ad is enough to put you off football

Sky’s ad featuring Thierry Henry from agency Brothers and Sisters is making waves and now it’s rival BT Sports’ turn to enter the lists, celebrating its capture from Sky and ITV of all this season’s Champion’s League games.

You know what’s coming from the first beat and the immortal line “You can see me in a Lambo.” It’s called ‘House Party’ from the usually dependable AMV BBDO.

Apparently the overpaid poseurs having such a great time are all former Champion’s League winners. And, er, that’s it.

Football has become a broadcast product, nestling deep within its own orifice.

MAA creative scale: 3

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