Tag Archives: burger king

Why hackers are winning the battle against brands

Two of the unintended consequences of the digital age are the fact that social media companies know everything about you (something we increasingly accept as the way of the world, gloomily) and the other is that such tech companies’ systems ...

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Mother plays an ace with dolphin-loving Megan Fox

Making the most of celebrities is rather a test for an agency and Mother New York took a bit of stick a while ago for its use of celebs including David Beckham for Burger King. But Mother London manages to ...

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Nike and Google are winning the Olympic sponsors race – even though they haven’t (officially) entered

Well, here’s a surprise. Advertisers spend billions of pounds on sponsoring the Olympic Games, only to find they establish almost zero rapport with consumers. Worse, many punters think the real sponsors are their iniquitous ambush-marketing rivals – such as Nike. ...

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Has Mother New York sold its soul for money in new Burger King celebs campaign?

My friend George Parker of Adscam thinks it has, “Mother needs a good spanking!” avers George in response to Mother New York’s new celebrity-laden campaign for Burger King which features, inter alia, David Beckham (wearing trousers, phew!) and, in the ...

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Can all-conquering Mcgarrybowen crack Europe as it takes over Dentsu agencies?

Mcgarrybowen was the US agency of the year in 2011, winning a string of big accounts with its no-nonsense old-style Madison Avenue approach to business. These included Bud Light, Burger King, Sears, United Continental and sone brands from Kraft. The ...

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Is Starbucks trying to turn into a wine bar chain?

Well not quite but the coffee giant has announced it is going to expand its move into selling wine, beer and ‘premium’ food to Atlanta and Southern California after a quiet trial on its home turf of Seattle and Portland. ...

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