Burger King bats for embattled redheads in Argentina

Burger King – which says it still believes in agencies rather than bespoke teams, good for them – is riding to the rescue of redheads in Argentina. Why? They’re deemed to be bad luck, prompting men who see them to grab their (own) left testicle and women their left breast.

So Burger King, which obviously approves of flame this and that, is offering this beleaguered species a free Whopper combo for them and a friend. By David.

Typically Burger King and all the better for it. Other clients, rather than constantly rearranging the deck chairs, might try bravery too.

MAA creative scale: 8.

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About Stephen Foster

Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.

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