The customer’s always right – but not in this instance from Burger King and BBH it seems.
Burger King is usually willing to try something new and, if it winds up McDonald’s, so much the better.
Not what you expect from BBH either. Maybe all that work for Tesco is bringing a populist bent to the fore.
Is this, pace adam&eve founder David Golding, “culture or collateral?”
MAA creative scale: 7.
