It’s usually worth noting the latest to emerge from Paris agency Buzzman (typically it’s bonkers) and here’s another for Burger King, launching a promotion that lets you buy a Burger King burger for two euros – only you don’t know which of ten options you’re going to get.
So far so clever as promotions go.
But only Buzzman would promote it via a pregnancy scan.
Burger King is ultimately owned by Brazil’s 3G Capital, supposedly the enemy of brand building with its zero-based budgeting and the like. This is decent marketing by any measure.
MAA creative scale; 9.