ID Comms

Buzzman takes Burger King for a pregnancy scan

It’s usually worth noting the latest to emerge from Paris agency Buzzman (typically it’s bonkers) and here’s another for Burger King, launching a promotion that lets you buy a Burger King burger for two euros – only you don’t know which of ten options you’re going to get.

So far so clever as promotions go.

But only Buzzman would promote it via a pregnancy scan.

Burger King is ultimately owned by Brazil’s 3G Capital, supposedly the enemy of brand building with its zero-based budgeting and the like. This is decent marketing by any measure.

MAA creative scale; 9.

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About Stephen Foster

Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.

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