Tag Archives: burger king

New Ogilvy agency David wins global Burger King

Burger King has a new line-up of clients – CMO Axel Schwan and senior VP global brand marketing Fernando Machada – and the latter seems to have been the driving force behind the appointment of South America-based Ogilvy offshoot David ...

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Burger King changes tack again – now it’s going global

Here’s a big opportunity for an agency with more optimism than sense – Burger King is hunting a global ad agency. Burger King has had more agency reshuffles than it has items on its menu recently. The private-equity owned perennial ...

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Blow for Mother US as Burger King goes walkabout

I read somewhere the other day that the average tenure on a big ad account these days was three years, down from seven a decade ago. When you consider all the palaver that goes into appointing an agency –  endless ...

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Why hackers are winning the battle against brands

Two of the unintended consequences of the digital age are the fact that social media companies know everything about you (something we increasingly accept as the way of the world, gloomily) and the other is that such tech companies’ systems ...

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Mother plays an ace with dolphin-loving Megan Fox

Making the most of celebrities is rather a test for an agency and Mother New York took a bit of stick a while ago for its use of celebs including David Beckham for Burger King. But Mother London manages to ...

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Nike and Google are winning the Olympic sponsors race – even though they haven’t (officially) entered

Well, here’s a surprise. Advertisers spend billions of pounds on sponsoring the Olympic Games, only to find they establish almost zero rapport with consumers. Worse, many punters think the real sponsors are their iniquitous ambush-marketing rivals – such as Nike. ...

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