Hope they’re having a fun Halloween in France (as elsewhere) as President Macron’s new lockdown clamps down. Our correspondent Serge (on his second bottle already) tells us there are massive traffic jams as people try to escape the cities. Burger ...
Read More »Buzzman takes preservative-free Burger King to the wire
Burger King Switzerland has removed all preservatives, artificial colouring and fragrance from its Whoppers (I’ll have Chanel No 5 with mine.) Agency Buzzman decided to time customers of the chunky comestible to show that you hardly need preservatives for a ...
Read More »Burger King’s King moves in on McDonald’s’ Ronald
Are Burger King and McDonald’s kissing and making up? Looks like it from this poster in Finland – but actually it’s for Helsinki’s Pride Week celebration. ‘Love Conquers All’ it seems, even the rather unappetising Ronald McDonald. Burger King says: ...
Read More »Burger King: facemasks yes, nocturnal mayhem maybe not
You expect something off the wall from Burger King but this one from David Sao Paulo sets new…what? Essentially plugging Burger King deliveries by showing what a hell hole BK outlets can be after a long, hot night. No wonder ...
Read More »McDonald’s shuffles marketing team – will it finally respond to Burger King with a strategy change?
When a new marketing boss comes in an agency review usually follows and Leo Burnett in the UK may have been concerned when it discovered UK CMO Gareth Helm was leaving, apparently at his behest. Mobile operator Three, when such ...
Read More »More fun for Burger King in France, no fun at all at Rosapark
Burger King is reopening in France so here’s Burger Klean, a spoof airline safety ad from the brilliant Buzzman. Burger King and David Miami have also landed The One Show’s top creative gong for ‘Moldy Whoppoer.‘ Pretty revolting I’d say ...
Read More »A revolting ‘moldy’ Whopper is hero of new Burger King ‘no preservatives’ campaign
Burger King isn’t afraid to frighten the horses in its advertising but here it’s taking the risk of putting off some customers for ever. A new campaign, ‘Moldy Whopper, uses time-lapse photography to show how its preservative-free Whopper deteriorates over ...
Read More »David’s Burger King win in France shows fluid reality of clients and creative agencies
WPP’s David, named after David Ogilvy, is one of the brightest stars in WPP’s somewhat troubled creative firmament, but the Miami-based agency has been hit by a big breakaway including some of the founders, to form indie agency Gut. But ...
Read More »Burger King makes Big Macs disappear
Burger King has become the king of guerrilla marketing and UK agency BBH has unveiled its own little trick at the expense of long-time market leader McDonald’s by concealing a (not so) Big Mac behind each Burger King Whopper image ...
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