Tag Archives: burger king

Mcgarrybowen wins $300m Bud Light plus Adweek’s agency of the year award

Bud Light, America’s biggest beer brand, has appointed all-conquering Mcgarrybowen’s Chicago office to handle its $300m account after splitting with long-time agency DDB in October. Dentsu-owned Mcgarrybowen, headed by 72 year-old John McGarry, a former Y&R veteran, will be the ...

Read More »

Dentsu’s 360i scoops Coke social media monitoring

Japanese-owned Dentsu is doing pretty well in the Western world at the moment…allow us to repeat that, Dentsu is doing pretty well in the Western world, particularly North America. Its main US agency Mcgarrybowen has won Burger King, Sears and ...

Read More »

It’s Mcgarrybowen again as Dentsu’s jewel snaps up United Continental

Merged US airline United Continental has appointed Dentsu-owned Mcgarrybowen and indie media shop Horizon to handle its $100m account against competition from Arnold Worldwide and MPG and TBWA and PHD. Mcgarrybowen, headed by former Y&R veteran John McGarry, is the ...

Read More »

Crispin Porter loses Diageo’s Jose Cuervo tequila

Crispin Porter+Bogusky may have been voted Ad Age’s Agency of the Decade just 18 months ago but since then the MDC-owned creative hotshop has not had the best of times. It recently lost $300m Burger King to Dentsu’s Mcgarrybowen and ...

Read More »