Flame grilling your burgers can have unintended consequences as many a barbecue fan has discovered.
As has Burger King which has had more fires than any other restaurant chain for exactly that reason.
So was it clever of David Miami (an Ogilvy offshoot) to use that – to some effect – in a new print campaign?
On balance yes. Although you might go for a carry-out the next time Burger King yearning strikes.
MAA creative scale: 8.