Tag Archives: boots

Studio of Art & Commerce debuts for Boots No7

London’s newish Studio of Art & Commerce is an interesting outfit, specialising in working via non-paid media. Now it’s launching its biggest project to date, the No7 Face Study, an interactive website for Boots where for the first-time users can ...

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Virgin Holidays poaches Boots top marketer Kirby

Virgin Holidays has hired Amber Kirby as its new marketing and customer experience director. Kirby (left) was previously global brand and marketing director at Walgreens Boots Alliance and, before that, a senior marketer at Procter & Gamble. So she’s quite ...

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Boots sticks to old ways with new agency Ogilvy

Boots moved from mother to Ogilvy in a WPP deal earlier this year and has been busily employing Mother ever since. This Christmas effort from Ogilvy is straight out of the Mother songbook and no worse for that. There are ...

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Mothers’ goodbye tour for Boots continues with new No 7

Mother seems to be making more ads for Boots since it lost the account to Ogilvy and WPP – the result of a procurement-driven deal with Walgreens Boots Alliance – than it did before. Maybe Boots here are less than ...

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MediaCom strikes lucky in Boots exodus to WPP

What does it feel like when a big account drops into your lap after a holding company deal? Better than one falling out of course but WPP’s MediaCom must have slightly mixed feelings about landing the Boots media business nine ...

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Boots hurries into Ogilvy as WPP deal bites

Well that didn’t take very long did it? A week after news broke that WPP boss Sir Martin Sorrell had stitched up a deal with Walgreens Boots – to save them $100m in marketing costs it seems – the UK ...

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Sorrell’s ‘Team WBA’ clinches Walgreens Boots

Sir Martin Sorrell’s WPP has landed Walgreens Boots Alliance’s $600m global ad budget; a deal brokered in the first place, it seems, by Sorrell at Davos with top Walgreens Boots management. Sorrell’s pitch is believed to have centred on cost ...

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Boots does good, Debenhams does gifts at Christmas

Boots may be part of the giant Walgreens Boots Alliance – which describes itself as the first global pharmacy-led, health and wellbeing enterprise – but its advertising (in the UK at least) positions itself artfully as a kind of commercial ...

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Mother unveils a new literary face for Boots No 7

Boots has signed Nigerian novelist Chimamanda Adichie as the “new face” of its venerable No 7 cosmetic range – which is a pretty dramatic move up the market – and here she is explaining what an intellectual thinks of make-up ...

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