WPP has recruited Sara Rose from Saatchi & Saatchi as ECD on its Boots UK business, part of a global partnership with Walgreens Boots Alliance which it retained in a pitch last year.
Boots Transformation Lead at WPP Karen Boswell (there’s a new one) says; “We are thrilled to welcome Sara to the WPP Boots team and can’t wait to see the impact that she will make. Bringing together data-driven design and creative insight, Sara will drive creative communications and experiences that connect with customers and further Boots mission of helping everyone live their happiest, healthiest life.”
Data-driven is becoming a nervous tic in such announcements from agencies.
Rose might recall this, Boots’ best campaign, from Mother. Seems remarkably data free, and the purpose appears to be prettification.
Time marches on..