Tag Archives: boots

Well that didn’t take very long did it? A week after news broke that WPP boss Sir Martin Sorrell had stitched up a deal with Walgreens Boots – to save them $100m in marketing costs it seems – the UK ...

Sir Martin Sorrell’s WPP has landed Walgreens Boots Alliance’s $600m global ad budget; a deal brokered in the first place, it seems, by Sorrell at Davos with top Walgreens Boots management. Sorrell’s pitch is believed to have centred on cost ...

Boots may be part of the giant Walgreens Boots Alliance – which describes itself as the first global pharmacy-led, health and wellbeing enterprise – but its advertising (in the UK at least) positions itself artfully as a kind of commercial ...

Boots has signed Nigerian novelist Chimamanda Adichie as the “new face” of its venerable No 7 cosmetic range – which is a pretty dramatic move up the market – and here she is explaining what an intellectual thinks of make-up ...

Boots has announced what it rather grandly calls a “new communications direction,” to wit “addressing the health and wellbeing needs of the nation and demonstrating the many ways in which Boots UK can help.” Fair enough, Boots is a British ...

Will Sainsbury’s produce the magic that’s been missing from the UK’s Christmas ads this year? It’s allowed the others to fire their big guns first – and some have been good, Mother for Boots, TBWA for Harrods, CHI for Argos ...

It’s turning out to be a rather gritty Christmas – in some quarters anyway – and you expect a bit of grit from Mother. Don’t you hate houses with exterior Christmas lights? Justified here, I suppose, to light up a ...

My friend George Parker chose to highlight this piece of performance art/vagina exploration on his wonderful Adscam today. Is George becoming a feminist? ***The last refuge of a scoundrel in advertising is usually a song – or a jingle – ...