Tag Archives: boots

Boots hurries into Ogilvy as WPP deal bites

Well that didn’t take very long did it? A week after news broke that WPP boss Sir Martin Sorrell had stitched up a deal with Walgreens Boots – to save them $100m in marketing costs it seems – the UK ...

Read More »

Sorrell’s ‘Team WBA’ clinches Walgreens Boots

Sir Martin Sorrell’s WPP has landed Walgreens Boots Alliance’s $600m global ad budget; a deal brokered in the first place, it seems, by Sorrell at Davos with top Walgreens Boots management. Sorrell’s pitch is believed to have centred on cost ...

Read More »

Boots does good, Debenhams does gifts at Christmas

Boots may be part of the giant Walgreens Boots Alliance – which describes itself as the first global pharmacy-led, health and wellbeing enterprise – but its advertising (in the UK at least) positions itself artfully as a kind of commercial ...

Read More »

Mother unveils a new literary face for Boots No 7

Boots has signed Nigerian novelist Chimamanda Adichie as the “new face” of its venerable No 7 cosmetic range – which is a pretty dramatic move up the market – and here she is explaining what an intellectual thinks of make-up ...

Read More »

Mother lights up the dark for Boots Christmas campaign

It’s turning out to be a rather gritty Christmas – in some quarters anyway – and you expect a bit of grit from Mother. Don’t you hate houses with exterior Christmas lights? Justified here, I suppose, to light up a ...

Read More »