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Mother lights up the dark for Boots Christmas campaign

It’s turning out to be a rather gritty Christmas – in some quarters anyway – and you expect a bit of grit from Mother.

Don’t you hate houses with exterior Christmas lights? Justified here, I suppose, to light up a dark film. And I’m getting fed up with hashtags, this one’s #SpecialBecause.

But it’s quite outstanding. This is what Christmas should be about.

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#SpecialBecause boots christmas campaign featured mother

About Stephen Foster

Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.
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