Boots goes all out for a Christmas epic

WPP construct The Pharm looks after Boots and it’s thrown the kitchen sink at ‘Bags of Joy’ with actress Jenna Coleman (Joy presumably) bestowing prezzies on most of the available world. Replete with an improbable snowman (it never snows that much in the UK at Christmas.)

It’s like a mash-up of John Lewis and a Christmas Carol.

Director Tom Hooper somehow keeps it going for three minutes while Ms Coleman is wholesomeness incarnate.

For lots of people this is Christmas of course although it brings out the ‘Bah Humbug’ in some of us.

Mother used to do these emotional epics for Boots but there was a bit of jeopardy too: like a nurse coming home in the dark.

MAA creative scale: 4.

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About Stephen Foster

Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.