betc paris
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BETC Paris engages top gear for Petit Bateau
Brands may be suffering in the wider market but they appear to be storming ahead for kids, the ones with…
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BETC Paris produces kids’ version of raunchy Versailles
Versailles is the rollicking/semi-pornographic (take your choice, it might be both) Louis XIV saga from Canal+, now back on BBC2.…
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BETC Paris discovers the romantic side of DIY
We’ve had one helping of BETC Paris already today with my friend Michael Lee’s interview with founder and CCO Remi…
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Ibis plays stoic host to BETC’s crazy pop band
You never quite know what’s going to emerge from BETC Paris, now ensconced in a vast new HQ about the…
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Eric Astorgue and Jean-Christophe Royer of BETC Paris pick their Desert Island Ads
Eric Astorgue and Jean-Christophe Royer are creative directors at BETC Paris. They have worked on award-winning campaigns for Canal+ including…
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Buzzman for Meetic shows it’s not just BETC in Paris
Chatting to someone, Paris-based, about the mighty BETC Paris figuring on our Agency of the Year shortlist and he said:…
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BETC Paris uncorks carnage in the kitchen for Canal+
French pay-TV station Canal+, part of Vincent Vincent Bolloré’s Vivendi empire, resolutely refuses to make money, unlike big European rival…
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Nicolas Lautier of BETC Paris: best ads of 2016
Nicolas Lautier is creative director of BETC Paris. He joined recently from Ogilvy Paris where he spent seven years working…
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Michael Lee of Madam: I have seen the agency of the future – and it’s in Paris
A lot has been written, debated and vented on what the successful ad agency of the future is going to…
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