Amazon
-
Advertisers
Amazon joins retro wave with reworking of cheesy old commercials
Amazon is challenging Apple for ad innovation, in this case the world’s biggest advertiser is joining the retro wave by…
Read More » -
Advertisers
Amazon turns positive spotlight on fun-loving oldies
“Keep it simple, stupid” is usually wise advice, in ads too, and Amazon has done just that with this Xmas…
Read More » -
Advertisers
Amazon reviews giant $20.6bn media account
The world’s biggest advertiser is reviewing its $20.6 billion media account. Amazon is reviewing its business at Interpublic’s Initiative, holder…
Read More » -
Advertisers
Wieden+Kennedy pitches Amazon Prime as a lifestyle choice
About the only people who make proper ads these days are the tech giants – they’ve got more money certainly…
Read More » -
Advertisers
Amazon goes back to books with Droga5
One of the traditional items on the Jeff Bezos charge sheet is that Amazon did much much to the destroy…
Read More » -
Ad Tech
Big three tech giants – Alphabet, Meta and Amazon – snaffle almost half global ad spend
Tech stocks may have taken a pounding as the world comes out of the pandemic but new figures from WARC…
Read More » -
Advertisers
Lucky Generals rises to starry Super Bowl occasion for Amazon’s Alexa
If you want to try the creative big league you need Amazon on the client list. An exaggeration maybe but…
Read More » -
Advertisers
Amazon scores again with a prom through the ages
Amazon keeps knocking it out of the park: this time it’s Droga5 London for Alexa with a sweet film showing…
Read More » -
News
Amazon sets out plans for 260 cashierless UK supermarkets
Interesting that tech giants, having conquered the internet, are turning their gaze on more traditional bricks and mortar businesses. Undervalued…
Read More »