Amazon
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Wieden+Kennedy pitches Amazon Prime as a lifestyle choice
About the only people who make proper ads these days are the tech giants – they’ve got more money certainly…
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Amazon goes back to books with Droga5
One of the traditional items on the Jeff Bezos charge sheet is that Amazon did much much to the destroy…
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Ad Tech
Big three tech giants – Alphabet, Meta and Amazon – snaffle almost half global ad spend
Tech stocks may have taken a pounding as the world comes out of the pandemic but new figures from WARC…
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Lucky Generals rises to starry Super Bowl occasion for Amazon’s Alexa
If you want to try the creative big league you need Amazon on the client list. An exaggeration maybe but…
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Amazon scores again with a prom through the ages
Amazon keeps knocking it out of the park: this time it’s Droga5 London for Alexa with a sweet film showing…
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News
Amazon sets out plans for 260 cashierless UK supermarkets
Interesting that tech giants, having conquered the internet, are turning their gaze on more traditional bricks and mortar businesses. Undervalued…
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Droga5 London’s comedy creds to the fore for Amazon Alexa
It’s a different world out there for the tech giants – we’ve been hearing about the cozy search arrangement between…
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Amazon is most valuable brand as online shopping takes over the Covid-19 world
Amazon is the world’s most valuable brand in these straightened times according to research firm Kantar, worth $415bn (up 32…
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Jim Hawker of Threepipe: how to win on Amazon in 2020
It seems odd to draw attention to the fact that for a long time now, Amazon has been overlooked in…
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