One of the traditional items on the Jeff Bezos charge sheet is that Amazon did much much to the destroy the bookselling trade when it began as a discount online bookseller. Then it brought out Kindle, a book substitute. Well ...
Read More »Big three tech giants – Alphabet, Meta and Amazon – snaffle almost half global ad spend
Tech stocks may have taken a pounding as the world comes out of the pandemic but new figures from WARC show that Alphabet (Google), Meta (Facebook and Instagram) and, increasingly, Amazon, are tightening their hold on the global ad market. ...
Read More »Lucky Generals rises to starry Super Bowl occasion for Amazon’s Alexa
If you want to try the creative big league you need Amazon on the client list. An exaggeration maybe but it sure helps to have reportedly the world’s biggest advertiser at $16.9bn to hand. What’s now a pretty longstanding relationship ...
Read More »Amazon scores again with a prom through the ages
Amazon keeps knocking it out of the park: this time it’s Droga5 London for Alexa with a sweet film showing that romance ain’t dead, even if you’re getting on a bit. A subject close to Jeff Bezos’ heart presumably, as ...
Read More »Amazon sets out plans for 260 cashierless UK supermarkets
Interesting that tech giants, having conquered the internet, are turning their gaze on more traditional bricks and mortar businesses. Undervalued property assets are one aspect of course but growth has to come from somewhere else too. According to reports in ...
Read More »Droga5 London’s comedy creds to the fore for Amazon Alexa
It’s a different world out there for the tech giants – we’ve been hearing about the cozy search arrangement between Google and Appple which nets Apple “services” billions a year. Amazon, which has dodged most of the bullets so far, ...
Read More »Amazon is most valuable brand as online shopping takes over the Covid-19 world
Amazon is the world’s most valuable brand in these straightened times according to research firm Kantar, worth $415bn (up 32 per cent on last year.) The top ten is Amazon; Apple ($352bn + 14%), Microsoft ($326bn + 30%), Google ($323 ...
Read More »Jim Hawker of Threepipe: how to win on Amazon in 2020
It seems odd to draw attention to the fact that for a long time now, Amazon has been overlooked in favour of the likes of Facebook and Google as a key media investment channel. However, that is changing fast as ...
Read More »US ad bosses join call for tighter gun laws – but where are Apple, Amazon and co?
Leaders of 145 of America’s biggest companies have signed a letter demanding background checks on gun buyers and ‘Extreme Risk’ laws following a spate of summer shootings in the US. Separately Walmart is demanding more checks: about time too as ...
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