Tag Archives: Amazon

Jim Hawker of Threepipe: how to win on Amazon in 2020

It seems odd to draw attention to the fact that for a long time now, Amazon has been overlooked in favour of the likes of Facebook and Google as a key media investment channel. However, that is changing fast as ...

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Joint hits the right note for Amazon’s Alexa

Bezos land may appear as something out of science fiction but Amazon’s ads are what you might call counter-intuitive: usually demonstrating a nice, understated human touch. UK indie Joint is good at this too and here it is for the ...

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Amazon plays it much too safe at Christmas

Here’s Amazon’s ‘Holidays’ ad from Lucky Generals, showing, er, lots of Amazon deliveries to the customary Christmas feel good backdrop. And that’s it. Given some of Amazon’s excellent recent efforts it’s a disappointment. A bit like AMV BBDO’s recent debut ...

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