Amazon
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Advertisers
Retail media: are backroom deals muddying the marketplace in adland’s fastest-growing sector?
For decades dealing with big retailers has been a cage fight; brands have to bung money here, there and everywhere…
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Advertisers
World’s biggest advertiser Amazon divides global media between Omnicom and WPP
Amazon, reportedly the world’s biggest advertiser with an overall marketing spend of around $20bn (not all media advertising) has divided…
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Advertisers
Audible claims biggest AR campaign to date with Out of Home roll-out
Amazon’s Audible is launching what it claims is the world’s biggest augmented reality (AR) campaign to date, running on digital…
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Advertisers
Amazon confounds hapless CMO with DIY Ads
It’s no wonder older-style agencies (and clients) sometimes feel they’re under siege: Apple’s controversial ‘Crush’ offended some creatives who saw…
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Ad Tech
Seamus Brennan: why Amazon’s AVOD launch could be the most important TV moment for years
The headline may be striking, there’s no doubt that the launch of Amazon’s ad-funded model in February has set tongues…
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Advertisers
Adam&eveDDB debuts for Amazon with women’s football
Making your debut for Amazon, the world’s biggest advertiser, is a big deal even for adam&eveDDB and it’s kicking off…
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Advertisers
Amazon fails to lift the gloom in new “concrete jungle” ad
Amazon is getting more Apple-ish by the week as its ads take over the world (or the bit that’s still…
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Advertisers
Amazon joins retro wave with reworking of cheesy old commercials
Amazon is challenging Apple for ad innovation, in this case the world’s biggest advertiser is joining the retro wave by…
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Advertisers
Amazon turns positive spotlight on fun-loving oldies
“Keep it simple, stupid” is usually wise advice, in ads too, and Amazon has done just that with this Xmas…
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