Tag Archives: aldi

A while back German directing duo Daniel (Titz) & Dorian (Ebherz), both film students, made a spec Johnnie Walker ad on the ‘Keep Walking’ theme called ‘Dear Brother.’ Now they’re back with a new effort for Volvo, again unofficial but, ...

UK supermarket disrupter Aldi has decided to keep its creative account with McCann Manchester following a pitch involving M&C Saatchi, Mother, Havas and J. Walter Thompson. Cue much gnashing of teeth in London’s advertising parlours – and relief at McCann. ...

If you’re at McCann Manchester you might be a touch aggrieved this morning as news emerges that flagship client Aldi is reviewing its creative account through ISBA. Aldi, along with fellow German discounter Lidl, has been stuffing its UK competitors ...

Yesterday we noted that Saatchi & Saatchi’s new Pampers ad – showing babies in the process of poohing – was doing well online. Blue Hive creative director Federico Russo has kindly sent in an ad for Aldi’s Mamia nappy brand ...

We thought Aldi’s UK Christmas ad was a touch tame; featuring pretty conventional jollity. There are so many of these you wonder what the point is – surely TV viewers just turn off. But Aldi in Australia is sticking to ...

Here’s another one for the UK’s superfabulous Christmas (they hope); this time from Waitrose and BBH. And, as with Aldi, the strategy’s showing. This time it’s ‘everyone who works at Waitrose owns Waitrose,’ ‘cos it’s a mutual. But it’s a ...

McCann Manchester has produced some pleasing campaigns for Aldi – featuring a selection of grumps – but nerves seem to have failed a bit with its Christmas offering. ‘Everyone’s Coming To Us This Christmas’ is a well-aimed blow at Tesco ...

More evidence has emerged, if any more is needed, of the havoc being wreaked on the UK supermarket majors by the German discounters. Following hard on the news of Tesco’s missing £250m, Aldi has announced that its UK sales rose ...

Is the UK grocery market going through irreversible change? It’s not been a great week for some of the supermarket giants with a mix of news. Sir Ken Morrison had a public spat last week at the AGM of Morrison’s ...