Tag Archives: aldi

Aldi Australia celebrates Xmas with synchronised Santas

Christmas ads do rather beat you into submission – especially in the UK this year when they mostly seem to feature impromptu feelgood concerts and other performances. Penetrating the gloom of isolation, obviously, but somewhat samey. Australia seems to have ...

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Does Aldi’s Kevin live up to big budget Xmas star billing?

Aldi, via McCann, is giving it both barrels this Christmas – literally, with quite an elaborate teaser ad and now with the main production, Kevin the Carrot eventually finding his way home (personified by a dodgy looking old geezer in ...

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Aldi’s Kevin the Carrot dices with danger in Xmas teaser

What are UK retailers going to do with their expensive commercials and airtime now we’re in a month-long lockdown with no certainty of freedom after December 2? No such problem for Aldi and other supermarkets who seem set for another ...

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Aldi throws down gauntlet to middle classes with ‘Like’

Advertising, as well as lots of other things obviously, clearly works for Aldi and it’s back with a new campaign, ‘Like.’ Which is pushing at an open door really (two gripes – it no longer sells newspapers and its delivery ...

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Aldi’s Christmas spirit is at home in the outback

Aldi seems to have got the knack of this advertising lark. In the UK Kevin the carrot’s annual Christmas adventures, courtesy of McCann, seem to captivate the nation and in Australia agency BMF usually comes up with something interesting. This ...

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Aldi’s Kevin the carrot sets out to own Christmas

Seems as though we’re in for even more of Aldi and McCann’s Kevin the carrot this Christmas, by some measures deemed to be the most effective UK Christmas campaign. First up we had an Italian Job-style trailer with more than ...

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