Tag Archives: aldi

Aldi throws down gauntlet to middle classes with ‘Like’

Advertising, as well as lots of other things obviously, clearly works for Aldi and it’s back with a new campaign, ‘Like.’ Which is pushing at an open door really (two gripes – it no longer sells newspapers and its delivery ...

Read More »

Aldi’s Christmas spirit is at home in the outback

Aldi seems to have got the knack of this advertising lark. In the UK Kevin the carrot’s annual Christmas adventures, courtesy of McCann, seem to captivate the nation and in Australia agency BMF usually comes up with something interesting. This ...

Read More »

Aldi’s Kevin the carrot sets out to own Christmas

Seems as though we’re in for even more of Aldi and McCann’s Kevin the carrot this Christmas, by some measures deemed to be the most effective UK Christmas campaign. First up we had an Italian Job-style trailer with more than ...

Read More »

Aldi spurns London’s finest to stay with McCann

UK supermarket disrupter Aldi has decided to keep its creative account with McCann Manchester following a pitch involving M&C Saatchi, Mother, Havas and J. Walter Thompson. Cue much gnashing of teeth in London’s advertising parlours – and relief at McCann. ...

Read More »

Aldi launches surprise creative review out of McCann

If you’re at McCann Manchester you might be a touch aggrieved this morning as news emerges that flagship client Aldi is reviewing its creative account through ISBA. Aldi, along with fellow German discounter Lidl, has been stuffing its UK competitors ...

Read More »

Has Pampers’ ‘Poohface’ borrowed from Aldi’s Mamia?

Yesterday we noted that Saatchi & Saatchi’s new Pampers ad – showing babies in the process of poohing – was doing well online. Blue Hive creative director Federico Russo has kindly sent in an ad for Aldi’s Mamia nappy brand ...

Read More »