Tag Archives: aldi

None of that Kevin the Carrot nonsense for Aldi France. Its holiday campaign – ‘The real surprise of Christmas’ from agencies Ogilvy Paris, HighCo and Neo – challenges the gourmandising French with a taste test. Predictably they choose the highest-priced ...

Christmas ads do rather beat you into submission – especially in the UK this year when they mostly seem to feature impromptu feelgood concerts and other performances. Penetrating the gloom of isolation, obviously, but somewhat samey. Australia seems to have ...

Aldi, via McCann, is giving it both barrels this Christmas – literally, with quite an elaborate teaser ad and now with the main production, Kevin the Carrot eventually finding his way home (personified by a dodgy looking old geezer in ...

What are UK retailers going to do with their expensive commercials and airtime now we’re in a month-long lockdown with no certainty of freedom after December 2? No such problem for Aldi and other supermarkets who seem set for another ...

Advertising, as well as lots of other things obviously, clearly works for Aldi and it’s back with a new campaign, ‘Like.’ Which is pushing at an open door really (two gripes – it no longer sells newspapers and its delivery ...

If John Lewis is the favourite christmas ad of the UK’s middle classes (we haven’t seen this year’s yet, we reckon it’s going to be a joint John Lewis/Waitrose effort) Aldi’s ‘Kevin the Carrot’ seems to be the favourite of ...

Aldi seems to have got the knack of this advertising lark. In the UK Kevin the carrot’s annual Christmas adventures, courtesy of McCann, seem to captivate the nation and in Australia agency BMF usually comes up with something interesting. This ...

Seems as though we’re in for even more of Aldi and McCann’s Kevin the carrot this Christmas, by some measures deemed to be the most effective UK Christmas campaign. First up we had an Italian Job-style trailer with more than ...

Every big UK ad agency wants a supermarket account and Lidl has helped to keep Omnicom’s TBWA afloat for the last five years, prior to its arm’s length merger with Lucky Generals. But now the German discounter is reported to ...