Aldi, via McCann, is giving it both barrels this Christmas – literally, with quite an elaborate teaser ad and now with the main production, Kevin the Carrot eventually finding his way home (personified by a dodgy looking old geezer in a red suit.)
Aldi is, no doubt, expecting a good one and it’s certainly A for effort here.
Kevin is very popular of course. Here? Not so sure. I mean, a carrot…
MAA creative scale; 6.5.