Does Aldi’s Kevin live up to big budget Xmas star billing?

Aldi, via McCann, is giving it both barrels this Christmas – literally, with quite an elaborate teaser ad and now with the main production, Kevin the Carrot eventually finding his way home (personified by a dodgy looking old geezer in a red suit.)

Aldi is, no doubt, expecting a good one and it’s certainly A for effort here.

Kevin is very popular of course. Here? Not so sure. I mean, a carrot…

MAA creative scale; 6.5.

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About Stephen Foster

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Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.