Seems as though we’re in for even more of Aldi and McCann’s Kevin the carrot this Christmas, by some measures deemed to be the most effective UK Christmas campaign.
First up we had an Italian Job-style trailer with more than a nod to Coca-Cola
And now the first of a number of fairy stories featuring at-risk Kevin, this one at the hands of an evil parsnip named Pascal.
Nice to see Aldi adding ambition to its off-beat success.
MAA creative scale: 8.