The crop of seasonal advertising is a feast of creativity and production but, inevitably, it always ends up with the winners and the also rans. The media investment is huge and in some cases so is the production; it has ...Read More »
World exclusive! Ebenezer Scrooge on why he hates Christmas ads even more than Christmas
Bah, Humbug: It’s that time of year again (and again and again). Guest reviewer Ebenezer Scrooge (left) gives his exclusive opinion of the UK’s current crop of Christmas commercials. As most of you will know I am ...Read More »
Is Sainsbury winning the UK supermarket wars?
It certainly is if you see the market as we used to: a carve-up between Tesco, Asda, Sainsbury and Morrisons. The company, helmed by Justin King (left) for the last ten years, has seen its market share inch up to ...Read More »
It’s scam ads week, a minimal ad too far for Aldi, Mother wages war on gnomes, here comes the sun
***At the moment the scam ads ‘scandal,’ if such it is, has been confined to mad creatives somehow or other running ads that were unapproved by the client and, in the case of JWT India’s now celebrated Ford Figo ad ...Read More »
TBWA replaces departed Co-op account with Lidl
Last year TBWA Manchester lost the £50m Co-op account to Leo Burnett and now its big brother in London has gone some way towards replacing the loss by winning German-owned discount supermarket chain Lidl. Lidl is reported to have been ...Read More »
Why the rush to ‘value’ products led to the great Tesco horse meat scandal
Until a couple of days ago, few outside the food retail and logistics business would ever have heard of Silvercrest. Now it has achieved household notoriety as the weak-link in the food chain that has served illegal horse meat up ...Read More »
Tesco bounces back at Christmas but there’s still lots of work to do for CEO Clarke and new agency W+K
There’ll be extra muffins at Tesco Towers in Cheshunt this morning as the UK’s biggest retailer posted a 1.8 per cent sales gain in the six weeks to January 5, including the key Christmas period. The figures flatter somewhat as ...Read More »
Do the Epica award-winning epic commercials signal the death of the 30-second spot?
You don’t have to look far for this year’s Big Theme in the Epica creative advertising awards. After 25 years as a Eurocentric awards scheme, with a nod now and then to the wider EMEA hinterland, Epica finally went global, ...Read More »