Aldi gets it right for Christmas – in Australia

We thought Aldi’s UK Christmas ad was a touch tame; featuring pretty conventional jollity. There are so many of these you wonder what the point is – surely TV viewers just turn off.

But Aldi in Australia is sticking to its eccentric guns with Sydney agency BMF; exporting raw prawns on the barbie to Aldi’s homeland.

Actually more people should uncork the barbecue at Christmas, whatever the weather. If you’re going to eat a humungous amount at least you’ll have a better chance of not feeling zonked for the rest of the day.

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