ID Comms

Aldi disappoints with Christmas jollity and Jools Holland

McCann Manchester has produced some pleasing campaigns for Aldi – featuring a selection of grumps – but nerves seem to have failed a bit with its Christmas offering.

‘Everyone’s Coming To Us This Christmas’ is a well-aimed blow at Tesco and co., but scenes of jollity and Jools Holland don’t really cut it. Disappointing.

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