Yesterday we noted that Saatchi & Saatchi’s new Pampers ad – showing babies in the process of poohing – was doing well online.
Blue Hive creative director Federico Russo has kindly sent in an ad for Aldi’s Mamia nappy brand – a play on the same age-old process but made three years ago and a recent award winner at Cannes. Federico notes the amazingly short memories of some people in adland.
You be the judge. All we’ll say is that they’re both pretty decent ads.