Waitrose and BBH highlight Xmas mutual benefits

Here’s another one for the UK’s superfabulous Christmas (they hope); this time from Waitrose and BBH.

And, as with Aldi, the strategy’s showing. This time it’s ‘everyone who works at Waitrose owns Waitrose,’ ‘cos it’s a mutual.

But it’s a nice film from BBH and I’ll probably be doing (some of) my shopping there. Unless I can avoid it entirely, of course.

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About Stephen Foster

Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.