‘Leafy Blinders’ challenge Kevin the Carrot’s triumphant Christmas return for Aldi

If John Lewis is the favourite christmas ad of the UK’s middle classes (we haven’t seen this year’s yet, we reckon it’s going to be a joint John Lewis/Waitrose effort) Aldi’s ‘Kevin the Carrot’ seems to be the favourite of a less upscale demographic (choosing words advisedly here.) The Sun likes them anyway.

Here’s Kevin’s new Christmas incarnation from McCann Manchester, featuring an angry gang of brussels sprouts – the ‘Leafy Blinders’ after the popular BBC show – trying to stop Kevin and family stealing the show as the star Christmas vegetable.

Leafy Blinders is pretty funny as is gang leader Russell Sprout. Could have done with a bit more of that and fewer product shots. It also seems de rigueur with many advertisers at Christmas to end with a gigantic party (in this case show.) One of the reasons John Lewis is so good is that, usually, it doesn’t.

But this will doubtless top many Adwatch tables regardless.

MAA creative scale: 7.