Tag Archives: 72andsunny

Adidas and its new agency 72andSunny want fans to stop agonising about emulating their heroes – one Lionel Messi in this case, surprise, surprise – and be themselves. So it’s cobbled together an ad from online footage featuring endless shots ...

In its first big campaign from 72andSunny Adidas essays one of those football ads we don’t like very much: quick-cutting football frolics interspersed by the lads (multi-millioopnaires to a man) behaving ‘normally.’ Which makes them appear like smug bastards. It’s ...

Samsung seems to be losing the smartphone battle with Apple these days and it’s not wholly surprising if it keeps coming out with guff like this. Any film titled ‘We are greater than I’ is riding for a fall and ...

72andSunny Amsterdam is doing a good job of adding new legs to a (very) old campaign and its latest is “If Carlsberg Did Haircuts,” playing on the male fantasy of a barber shop with extras. An old-style ad, with smart ...

MDC Partners’ 72andSunny has won the global Adidas account, worth at least $1bn worldwide, fee equivalent. If Adidas is in spending mode, which it seems to be having promised to increase its marketing budget to 13 per cent or so ...

Thanks to my eagle-eyed friend George Parker for this – George’s devotion to the Adscam cause knows no bounds. Agency 72andSunny is determined to make an impact at the Super Bowl for burger client Carl’s Jnr so it’s enlisted the ...

You win some, you lose some. And “Jesus” – more correctly known as Forsman & Bodenfors’ “The Good Guys for Christmas” campaign for Unicef proved a big winner at the just-announced 2014 Epica Awards. It picked up two golds, in the ...

Agencies are competing with lots of other creative outfits for work these days (who, in turn, are trying to eat agencies’ lunch) and 72andSunny demonstrates its music video credentials in this film for Stuart Bogie’s band SuperHuman Happiness, ‘Catch A ...

Samsung appears to have concluded its global ad review – a matter of some importance as it spends at least $4bn on advertising and $11bn in all on ad-related stuff. So who’s won out? Well, according to Ad Age, which ...