Adobe is pushing the boat out in its first big TV campaign for Photoshop in the UK, created by 72&2andSunny LA. There’s what sounds like a big media budget too with ads on The Great British Bake Off and Gogglebox ...
Read More »Smirnoff owns up to its ups and downs in new 72andSunny effort
Can it really be 25 years since Smirnoff ran a global campaign? That’s what they say and Diageo’s biggest vodka brand is back with a cinema-style effort from 72andSunny New York, ‘infamous since 1864.’ Smirnov, as it then was had ...
Read More »Axe delves into men’s hidden bathroom secrets in new 72andSunny investigation
Life has its burdens – obviously – but has it ever been quite as angsty as now? Especially if you’re a young man. We’ve had Gillette dipping both feet in the water (and getting them bitten) and now it’s Unilever’s ...
Read More »Grey loses trophy NFL account to 72andSunny
Holding company MDC Partners may reel around like a drunken sailor in a storm – it’s currently looking for another CEO and nobody seems to want to buy it – but its component agencies appear to function regardless. Now 72andSunny ...
Read More »MDC Partners posts new loss as agencies mull buy-outs
The boat that is MDC Partners sails leakily on, reporting a net loss of $18.2m for Q3, which it blames on changes to accounting rules, with organic revenue up 1.5 per cent and net new business gains of $12.7m. Losses ...
Read More »Axe Music opens the musical door to its old campaigns
You can’t go far wrong in a laundrette (or laundromat as they are these days) and Unilever brand Axe is returning to this trusty venue to launch Axe Music in a new campaign from 72andSunny Amsterdam. But this one is ...
Read More »New Trojan Man caters for all sexual tastes – like butter
Can the Trojan Man do for protected sex what Isaiah Mustafa did for Old Spice? The Church & Dwight condom brand has brought Trojan Man back in a debut campaign from 72andSunny. And he’s into diversity, experimentation and, it seems, ...
Read More »MDC’s 72andSunny tipped to win Uber globally
Ad Age reckons Uber is about to appoint MDC Partners’ 72andSunny (left) as its first global creative agency. Uber, which has recently lurched from one disaster to another but that’s not so strange on the West Coast these days, has ...
Read More »72andSunny finds Trumpish topical twist for old Carl’s Jr
Oral gratification of one sort or another plays a part in many food ads – fair enough – although there’s sometimes more of the other. Cadbury’s Flake (below) being a celebrated example from the mists of UK ad history. Carl’s ...
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