Tag Archives: 72andsunny

72andSunny finds Trumpish topical twist for old Carl’s Jr

Oral gratification of one sort or another plays a part in many food ads – fair enough – although there’s sometimes more of the other. Cadbury’s Flake (below) being a celebrated example from the mists of UK ad history. Carl’s ...

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72andSunny’s debut for Adidas gives us a new spin on an old theme

In its first big campaign from 72andSunny Adidas essays one of those football ads we don’t like very much: quick-cutting football frolics interspersed by the lads (multi-millioopnaires to a man) behaving ‘normally.’ Which makes them appear like smug bastards. It’s ...

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72andSunny Samsung ‘surf’ campaign lands in the drink

Samsung seems to be losing the smartphone battle with Apple these days and it’s not wholly surprising if it keeps coming out with guff like this. Any film titled ‘We are greater than I’ is riding for a fall and ...

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72andSunny gives Carlsberg a smart new trim

72andSunny Amsterdam is doing a good job of adding new legs to a (very) old campaign and its latest is “If Carlsberg Did Haircuts,” playing on the male fantasy of a barber shop with extras. An old-style ad, with smart ...

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MDC’s 72andSunny wins $1bn global Adidas account

MDC Partners’ 72andSunny has won the global Adidas account, worth at least $1bn worldwide, fee equivalent. If Adidas is in spending mode, which it seems to be having promised to increase its marketing budget to 13 per cent or so ...

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72andSunny buys in Charlotte’s ‘naturels’ for Carl’s Jnr

Thanks to my eagle-eyed friend George Parker for this – George’s devotion to the Adscam cause knows no bounds. Agency 72andSunny is determined to make an impact at the Super Bowl for burger client Carl’s Jnr so it’s enlisted the ...

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Epica Grand Prix goes to BBDO’s Beeps

You win some, you lose some. And “Jesus” – more correctly known as Forsman & Bodenfors’ “The Good Guys for Christmas” campaign for Unicef proved a big winner at the just-announced 2014 Epica Awards. It picked up two golds, in the ...

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