Tag Archives: 72andsunny

Axe Music opens the musical door to its old campaigns

You can’t go far wrong in a laundrette (or laundromat as they are these days) and Unilever brand Axe is returning to this trusty venue to launch Axe Music in a new campaign from 72andSunny Amsterdam. But this one is ...

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New Trojan Man caters for all sexual tastes – like butter

Can the Trojan Man do for protected sex what Isaiah Mustafa did for Old Spice? The Church & Dwight condom brand has brought Trojan Man back in a debut campaign from 72andSunny. And he’s into diversity, experimentation and, it seems, ...

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MDC’s 72andSunny tipped to win Uber globally

Ad Age reckons Uber is about to appoint MDC Partners’ 72andSunny (left) as its first global creative agency. Uber, which has recently lurched from one disaster to another but that’s not so strange on the West Coast these days, has ...

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72andSunny finds Trumpish topical twist for old Carl’s Jr

Oral gratification of one sort or another plays a part in many food ads – fair enough – although there’s sometimes more of the other. Cadbury’s Flake (below) being a celebrated example from the mists of UK ad history. Carl’s ...

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72andSunny’s debut for Adidas gives us a new spin on an old theme

In its first big campaign from 72andSunny Adidas essays one of those football ads we don’t like very much: quick-cutting football frolics interspersed by the lads (multi-millioopnaires to a man) behaving ‘normally.’ Which makes them appear like smug bastards. It’s ...

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72andSunny Samsung ‘surf’ campaign lands in the drink

Samsung seems to be losing the smartphone battle with Apple these days and it’s not wholly surprising if it keeps coming out with guff like this. Any film titled ‘We are greater than I’ is riding for a fall and ...

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