Tag Archives: 72andsunny

Holding company MDC Partners may reel around like a drunken sailor in a storm – it’s currently looking for another CEO and nobody seems to want to buy it – but its component agencies appear to function regardless. Now 72andSunny ...

The boat that is MDC Partners sails leakily on, reporting a net loss of $18.2m for Q3, which it blames on changes to accounting rules, with organic revenue up 1.5 per cent and net new business gains of $12.7m. Losses ...

You can’t go far wrong in a laundrette (or laundromat as they are these days) and Unilever brand Axe is returning to this trusty venue to launch Axe Music in a new campaign from 72andSunny Amsterdam. But this one is ...

Can the Trojan Man do for protected sex what Isaiah Mustafa did for Old Spice? The Church & Dwight condom brand has brought Trojan Man back in a debut campaign from 72andSunny. And he’s into diversity, experimentation and, it seems, ...

Ad Age reckons Uber is about to appoint MDC Partners’ 72andSunny (left) as its first global creative agency. Uber, which has recently lurched from one disaster to another but that’s not so strange on the West Coast these days, has ...

Oral gratification of one sort or another plays a part in many food ads – fair enough – although there’s sometimes more of the other. Cadbury’s Flake (below) being a celebrated example from the mists of UK ad history. Carl’s ...

Adidas and its new agency 72andSunny want fans to stop agonising about emulating their heroes – one Lionel Messi in this case, surprise, surprise – and be themselves. So it’s cobbled together an ad from online footage featuring endless shots ...

In its first big campaign from 72andSunny Adidas essays one of those football ads we don’t like very much: quick-cutting football frolics interspersed by the lads (multi-millioopnaires to a man) behaving ‘normally.’ Which makes them appear like smug bastards. It’s ...

Samsung seems to be losing the smartphone battle with Apple these days and it’s not wholly surprising if it keeps coming out with guff like this. Any film titled ‘We are greater than I’ is riding for a fall and ...