Axe Music opens the musical door to its old campaigns

You can’t go far wrong in a laundrette (or laundromat as they are these days) and Unilever brand Axe is returning to this trusty venue to launch Axe Music in a new campaign from 72andSunny Amsterdam.

But this one is stuffed with an array of musical totty (to suit all preferences).

Don’t try this down the road.

Are they working their way back to the old verities of BBH’s famous long-running campaign via a circuitous route?

Looks like it.

MAA creative scale: 6.5.