Can the Trojan Man do for protected sex what Isaiah Mustafa did for Old Spice?
The Church & Dwight condom brand has brought Trojan Man back in a debut campaign from 72andSunny. And he’s into diversity, experimentation and, it seems, peanut butter.
Most supposed periods of great advertising (the 60s/70s, 2000s) have featured laugh out loud funny ads. They’re the ones, usually, that get remembered. These have been as thin on the ground as sensible tweets recently but maybe they’re making a comeback as advertisers try to cut through digital-induced indifference. Volkswagen’s latest (below) is an example.
This campaign? Promising.
MAA creative scale: 8.