New Trojan Man caters for all sexual tastes – like butter

Can the Trojan Man do for protected sex what Isaiah Mustafa did for Old Spice?

The Church & Dwight condom brand has brought Trojan Man back in a debut campaign from 72andSunny. And he’s into diversity, experimentation and, it seems, peanut butter.

Most supposed periods of great advertising (the 60s/70s, 2000s) have featured laugh out loud funny ads. They’re the ones, usually, that get remembered. These have been as thin on the ground as sensible tweets recently but maybe they’re making a comeback as advertisers try to cut through digital-induced indifference. Volkswagen’s latest (below) is an example.

This campaign? Promising.

MAA creative scale: 8.

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72andsunny featured Trojan Man

About Stephen Foster

Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.
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