Grey loses trophy NFL account to 72andSunny

Holding company MDC Partners may reel around like a drunken sailor in a storm – it’s currently looking for another CEO and nobody seems to want to buy it – but its component agencies appear to function regardless.

Now 72andSunny has won America’s highly prized NFL account, beating a long line-up including, reportedly, all-conquering Wieden+Kennedy. The account moves from WPP’s Grey after ten years.

NFL’s new CMO Tim Ellis, formerly at gaming company Activision/Blizzard, says: “72andSunny has brilliant creative and marketing strategists that possess a deep understanding of our brand and the audiences we are trying to reach. An important element they will bring to the NFL is not only how to excite our core audience, but also how to engage and recruit the next generation of football fans and their relationship with our sport.”

Grey has produced a string of high profile Super Bowl ads for the NFL over the past decade and it’s not good news for yet another of WPP’s embattled North America creative agencies to lose another trophy account.

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