72andSunny buys in Charlotte’s ‘naturels’ for Carl’s Jnr

Thanks to my eagle-eyed friend George Parker for this – George’s devotion to the Adscam cause knows no bounds.

Agency 72andSunny is determined to make an impact at the Super Bowl for burger client Carl’s Jnr so it’s enlisted the stupendously constructed Charlotte McKinney to go ‘Au Naturel’ in her search for the perfect, natural burger.

Seems like the Super Bowl spots will be awash with Playboy models and the like. Thought Dove’s ‘Real Beauty’ campaign had done away with all this. But old habits die hard..

MAA creative scale: 3.4 (DD)

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About Stephen Foster

Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.

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