Tag Archives: 72andsunny

The world’s big companies are still chasing ’emerging markets’ despite such markets’ tendency to burst into flames from time to time. Africa is the latest port of call, particularly for what we used to call ‘the beerage.’ We’ve had Guinness ...

This one comes courtesy of Adweek via my friend George Parker who has renamed the comestible in this Carl’s Junior ad the ‘Fellatio Burger.’ Put that man in charge of rebranding McDonald’s! So back in 2006 we had Paris Hilton ...

Surfing has a certain existential quality that plays well in ads (think Guinness) and Samsung has teamed up with the Association of Surfing Professionals (blimey, we’re all professionals these days – apart from hacks) ahead of the new US Open ...

MDC Partners, which describes itself as a ‘business transformation company’ these days, continues its high-wire act. Reading the small print of its accounts presentation for 2013 you can see that losses increased to $148.9m from $85.4m in 2012, blamed on ...

The world’s biggest ad war is between Samsung and Apple and Samsung agency 72andSunny has produced a new campaign in the US that uses an Apple-style approach to lambast its rival (remember Apple’s series of ads knocking Microsoft?) Samsung is ...

72andSunny in the US has been charged with the onerous task of making science fiction come true in the form of the launch campaign for the Samsung Galaxy Gear, the South Korean giant’s Apple-beating (so far) computer on a wristwatch. ...

It’s proving to be a pretty good year for California’s 72andSunny; top of Ad Age’s A-List and now the winner of the Grand Effie in the Effie Awards for most effective this and that. 72andS won with Activision Blizzard’s third ...

The Oscars (they don’t seem to call them Academy Awards any more) commands the second-biggest 30-second rate after the Super Bowl ($1.8m ratecard) so there were some interesting new offerings aired last night (Sunday). Here’s one for Samsung’s tablet Note ...

The UK government is apparently considering running an ad campaign to dissuade Bulgarians and Romanians from flooding into Britain when the rules change soon. Lots of references to warm beer, cold and wet weather and an economy run by George ...