MullenLowe UK has indeed bought independent agency 101, appointing 101 founders Laurence Green (left) and Phil Rumbol as “executive partners” and Mark Elwood as ECD. The top 101 crew are on three-year earn-outs it seems, which suggests this is something ...
Read More »101 wins Subaru’s UK business
Subaru UK has appointed 101 as its lead creative agency following a competitive pitch. The company, which claims to be the global leader in all-wheel drive vehicles, is planning a number of UK launches. It last worked with Manchester agency ...
Read More »MullenLowe eyes new blood transfusion from 101
MullenLowe doesn’t sound the most exciting of agencies but there’s usually a surprise around the corner and this time it’s the Interpublic-owned agency’s plan to buy London independent 101. The Lowe component of the merger with US-focussed Mullen has been ...
Read More »Zoopla comes out of its shell in 101 debut
Hermit crabs, it seems, are the only creatures that move house more than humans. So new Zoopla agency 101, David Attenborough’s director of photographer Doug Allan and agency ECD/ director Augusto Sola trecked to Costa Rica to demonstrate the tribulations ...
Read More »Food giant Dole makes UK ad debut with 101’s Big Bang
US agricultural giant Dole is launching its first UK ad campaign – through independent agency 101 – to support the launch of its new frozen fruit range, aimed at, among others, the burgeoning ranks of home smoothie makers. We might ...
Read More »Laurence Green: why Pat Fallon is my ad hero
The co-founder of 101 picks a friend and one-time partner who made Minneapolis famous – for advertising. My Ad Hero I don’t really do heroes. Perhaps I bring a planner’s natural scepticism to bear too readily. Perhaps too many candidates ...
Read More »Now it’s 101’s turn to take a hit as Costa changes tacks and hunts international agency
The last two weeks have been an unfolding nightmare for London’s independent creative agencies and it goes on: now Whitbread-owned Costa has dumped recently-appointed indie agency 101 because it wants to run an international campaign and 101 doesn’t have a ...
Read More »101 wins Burton’s Biscuits
Burton’s Biscuits has appointed 101 as its new creative agency. The agency will take over all brands in the Burton’s portfolio including Maryland Cookies, Wagon Wheels and Jammie Dodgers. 101 won the business in a pitch. Burton’s Biscuits marketing director, ...
Read More »ZPG picks 101 for Zoopla and B&S for uSwitch
Zoopla Property Group (ZPG), which owns the market-leading property site and uSwitch, has appointed two new agencies to handle separate creative briefs for Zoopla and uSwitch. 101 has won Zoopla while Brothers and Sisters has won uSwitch. Both agencies will ...
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