Zoopla comes out of its shell in 101 debut

Hermit crabs, it seems, are the only creatures that move house more than humans. So new Zoopla agency 101, David Attenborough’s director of photographer Doug Allan and agency ECD/ director Augusto Sola trecked to Costa Rica to demonstrate the tribulations of moving. As you do.

Zoopla CMO Gareth Helm says: “This is an exciting moment for the Zoopla brand, which has long been associated with helping consumers to make smarter choices when it comes to moving home. We are looking forward to revealing our fresh take on the topic and to showing how even the house-moving experts of the animal world – who, quite literally, carry their homes on their backs – can benefit from all the tools and advice that Zoopla has to offer.”

101’s good at going the extra mile, in this case in a category hardly known for creativity.

MAA creative scale: 7.5.

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