101 wins Subaru’s UK business

Subaru UK has appointed 101 as its lead creative agency following a competitive pitch. The company, which claims to be the global leader in all-wheel drive vehicles, is planning a number of UK launches. It last worked with Manchester agency BJL.

Group marketing director Chris Hawken says: “This is an exciting time for Subaru in the UK and 101 have proven themselves to be the perfect partner. We’ve been very impressed with how they got to grips with our business and brand and I’m looking forward to making some exceptional communications with them.”

101 partner Laurence Green says: “In a car market that seems more beige by the day, Subaru is charting a different path.”

Hawken worked with 101 when it briefly handled some of Vauxhall. 101 is currently negotiating a sale to IPG’s MullenLowe and Subaru should help nicely.

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