MullenLowe UK has indeed bought independent agency 101, appointing 101 founders Laurence Green (left) and Phil Rumbol as “executive partners” and Mark Elwood as ECD.
The top 101 crew are on three-year earn-outs it seems, which suggests this is something of a quick fix for MullenLowe which has lost most of its senior management since Interpublic merged Boston-based Mullen with Lowe.
Lowe has also been hit, along with other agencies, by biggest client Unilever reducing its spend.
Prior to Mullen and Lowe merging, Lowe in London was built around another agency acquisition, DLKW from Creston. That waxed and then waned as big accounts Halifax and Morrisons left.
101 has nothing of equivalent scale although it recently won Subaru in the UK.