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Pleased to see that Unilever’s Axe has rediscovered its sense of fun after some pretty dire efforts to be serious.
‘Axe Responsibly”‘ from MullenLowe reveals Axe Light, a new variant that make you slightly less irresistible as we move out of lockdown with an eye on (some sort of) social distancing. And, as ever these days, there’s a po-faced scientist telling us what to do.
Well we have to follow “the science” don’t we?
MAA creative scale: 9.
