Spain’s Lola MullenLowe can usually be relied upon to do something different, which it does here for Unilever’s Magnum.
Don’t try to woo the senorita in your life with a fake lolly.
Magnum has usually ploughed its own furrow at Unilever, escaping the consumer goods giant’s dive into purpose with everything. consistency clearly goes a long way.
MAA creative scale: 5.5 (could be funnier.)
BTW the UK’s best ice lollies by far are made by Ice Kitchen. You can find them in Cook and some supermarkets.